Marketing + Technology + Management – Hype = MarTech
I have an allergy to hype.
I know, that’s an unfortunate condition given that I’m in the field of marketing technology.… Readmore
It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three… Readmore
We send emails for a lot of reasons. Sales teams send… Readmore
Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create … Readmore